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Ford considers more exports for South America

Ford considers more exports for South America

Alex Kaufmann August 21st, 2007 Alex Kaufmann By Alex Kaufmann Author August 21st, 2007
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December 31st, 1969 Ford is considering increasing the number of North American-built vehicles it sells in South America as demand in the continent experiences record gains. Though no plans have been finalized, Ford’s president of its South American division Dominic DiMarco says there are a number of options available and dwindling sales in the North means there’s a new focus being placed on exports. Earlier this month it was revealed Ford would be exporting the Mexican-built Fusion sedan to South Korea. The two fastest growing markets in South America are Brazil and Argentina, but Ford is limited by the amount of cars it has available for sale. The Blue Oval is currently in the midst of closing up to 16 plants to meet slowing demand back home but at the same time it’s starting to invest in new facilities in Argentina, reports Automotive News. Ford’s market share in the region has increased by 12.4% since the start of the decade, where as in the US it’s lost market share of 1% for each of those years. It currently sells the Fusion, Mustang, Explorer and Expedition SUVs in limited numbers in South America.
Ford considers more exports for South America

Ford considers more exports for South America

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Ford is considering increasing the number of North American-built vehicles it sells in South America as demand in the continent experiences record gains. Though no plans have been finalized, Ford’s president of its South American division Dominic DiMarco says there are a number of options available and dwindling sales in the North means there’s a new focus being placed on exports. Earlier this month it was revealed Ford would be exporting the Mexican-built Fusion sedan to South Korea.

The two fastest growing markets in South America are Brazil and Argentina, but Ford is limited by the amount of cars it has available for sale. The Blue Oval is currently in the midst of closing up to 16 plants to meet slowing demand back home but at the same time it’s starting to invest in new facilities in Argentina, reports Automotive News.

Ford’s market share in the region has increased by 12.4% since the start of the decade, where as in the US it’s lost market share of 1% for each of those years. It currently sells the Fusion, Mustang, Explorer and Expedition SUVs in limited numbers in South America.

Tags: Industry

Posted in: Ford, News


Comments (2 total)

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  1. By Gunnar Heinrich #1, Posted: 8/21/2007

    They're probably growing tired of driving around in VW Beetles down there. Fusions are so much more comfortable.

  2. By NaBUru38 #2, Posted: 8/24/2007

    In Argentina, Brazil or Uruguay (where I live), there aren't that many old Beetles - they rust down, don't they? The best sellers are all B-segment cars, some specially designed for underdeveloped markets (VW Gol, Fiat Palio, Chevrolet Celta) and some identical in design to earlier and current European superminis (Chevrolet Corsa, Renault Clio and Logan, Peugeot 206, Ford Fiesta, Fiat Uno).

    Therefore, king-size Ford sales are close to none; the only exception is the Fusion in Brazil. Only smaller cars can sell more than the Fusion, and those can only be built in the Mercosur or Mexico if Ford wants competitive prices.

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