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Audi R8s turn up on eBay

Audi R8s turn up on eBay

Alex Kaufmann September 24th, 2007 Alex Kaufmann By Alex Kaufmann Author September 24th, 2007
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December 31st, 1969 Out of the 11 or 13 cars Audi of America has delivered, two have already turned up on eBay. Such is the power of the online auction house that car companies have begun using it as a way to gauge the prices they can charge for future models. One executive revealed to Automotive News how he had to convince his German bosses that the absolute highest price Audi could charge for the mid-engined sports car was US$115,660. But the fact they’ve turned up on eBay with buyers asking upwards of $241,000 and $185,000 has made Audi wonder whether they could have charged another few thousand dollars on top. The benchmark 911 Turbo is priced at $126,000, and is arguably faster than the R8, however, the R8’s styling and features could demand a higher price. Did Audi get the pricing for the R8 correct or does it deserve to be priced closer to its rival from Stuttgart?
Audi R8s turn up on eBay

Audi R8s turn up on eBay

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Out of the 11 or 13 cars Audi of America has delivered, two have already turned up on eBay. Such is the power of the online auction house that car companies have begun using it as a way to gauge the prices they can charge for future models. One executive revealed to Automotive News how he had to convince his German bosses that the absolute highest price Audi could charge for the mid-engined sports car was US$115,660.

But the fact they’ve turned up on eBay with buyers asking upwards of $241,000 and $185,000 has made Audi wonder whether they could have charged another few thousand dollars on top. The benchmark 911 Turbo is priced at $126,000, and is arguably faster than the R8, however, the R8’s styling and features could demand a higher price.

Did Audi get the pricing for the R8 correct or does it deserve to be priced closer to its rival from Stuttgart?

Tags: Ebay Auctions, Odds and ends

Posted in: Audi, News


Comments (3 total)

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  1. By TZ #1, Posted: 9/24/2007

    An R8 is only worth more than MSRP if you can sell it for that. None of the R8s listed on eBay recently have sold, even when priced as low as $160k.

  2. By biturbo #2, Posted: 9/24/2007

    To me is a no brainer that R8 is a more desirable car the the 997 Turbo.
    The outright performance is not so important here, because the Porsche is so ugly and old looking comapred with the R8.
    I think is time for Porsche to let go the 40 years old shape and rear engine configuration.

    Just think of it, the new RS8 or R10 is coming, with the V10 engine from Gallardo. That will be faster than the Turbo for sure, maybe even faster than the GT3 and GT2!

  3. By Alex #3, Posted: 9/24/2007

    To: biturbo

    I would also like Porsche to produce modern looking mid engine cars, but fact of the matter is Porsche currently makes a lot more money than Audi. Someone must like those "ugly and old looking" cars.

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