BMW kills Space Functional concept, plans new sedan
December 31st, 1969
An R-Class style MPV does not fit BMW's image and will not be produced, according to CEO Norbert Reithofer. The announcement was made as part of BMW's unveiling of its 10-year business strategy. Instead of building upon its previously reported Space Functional concept, BMW will produce a car that will forge an entirely new segment - the Progressive Activity Sedan.
The Space Functional concept was originally conceived as a competitor to Mercedes-Benz's R-class. However, BMW's decision not to produce the van may have been influenced by the relative failure of the R-class. Mercedes has already had to reduce the price and add incentives to move the vehicle off of dealer lots. Despite these efforts, the vehicle has yet to sell more than 7,000 units this year, reports Automotive News.
A camouflaged BMW prototype sedan has been spotted on the streets of Munich sporting a sloped rear roof segment, which you can read about in our previous story. It is believed that this is an early example of the upcoming Progressive Activity Sedan.
An R-Class style MPV does not fit BMW's image and will not be produced, according to CEO Norbert Reithofer. The announcement was made as part of BMW's unveiling of its 10-year business strategy. Instead of building upon its previously reported Space Functional concept, BMW will produce a car that will forge an entirely new segment - the Progressive Activity Sedan.
The Space Functional concept was originally conceived as a competitor to Mercedes-Benz's R-class. However, BMW's decision not to produce the van may have been influenced by the relative failure of the R-class. Mercedes has already had to reduce the price and add incentives to move the vehicle off of dealer lots. Despite these efforts, the vehicle has yet to sell more than 7,000 units this year, reports Automotive News.
A camouflaged BMW prototype sedan has been spotted on the streets of Munich sporting a sloped rear roof segment, which you can read about in our previous story. It is believed that this is an early example of the upcoming Progressive Activity Sedan.
BMW kills Space Functional concept, plans new sedan
September 27th, 2007
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September 27th, 2007
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September 27th, 2007
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The Space Functional concept was originally conceived as a competitor to Mercedes-Benz's R-class. However, BMW's decision not to produce the van may have been influenced by the relative failure of the R-class. Mercedes has already had to reduce the price and add incentives to move the vehicle off of dealer lots. Despite these efforts, the vehicle has yet to sell more than 7,000 units this year, reports Automotive News.
A camouflaged BMW prototype sedan has been spotted on the streets of Munich sporting a sloped rear roof segment, which you can read about in our previous story. It is believed that this is an early example of the upcoming Progressive Activity Sedan.
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Comments (1 total)
Meet the top commenters on the LeaderboardBy HECTOR #1, Posted: 9/28/2007
I keep saying it and I keep saying it. Some marques shouldn't try to be everything to everybody. MB tries to please everybody and to me that's like being a whore.
There are few manufacturers remaining that haven't gone down that route and are more admirable because of it: Ferrari, Lamborghini (the LM002 notwithstanding)... Bult also Fiat, Skoda...
Sorry, my point is that what the big German 3 are doing is like a beautiful woman disfiguring herself with tattoos and piercings. There's just no need.
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