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VW’s new tagline: ”Das Auto”

VW’s new tagline: ”Das Auto”

Kenneth Hall October 3rd, 2007 Kenneth Hall By Kenneth Hall Author October 3rd, 2007
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December 31st, 1969 The marketing types over at Volkswagen want us to think ‘VW’ when we think of cars so they’ve launched a new campaign with the simple tagline “Das Auto,” German for “The Car.” VW used the backdrop of last month’s Frankfurt Motor Show to launch its new TV and print campaign across Germany and you can be sure it will be spreading across the globe in no time. VW’s previous tagline was “Aus Liebe zum Automobil,” which was launched at the 2003 Frankfurt Show and translates into “For the love of the automobile.” Unlike the previous slogan, the new one is better because it translates to roughly the same meaning in many of the world’s major languages, reports Automotive News. The slogan is meant to work in the same way as Coca-Cola is to cola soft-drinks and Hoover is to the vacuum cleaner. Somehow we doubt people will start saying ‘VW’ when they want to say car but try telling that to the Macchiato sipping marketers.
VW’s new tagline: “Das Auto”

VW’s new tagline: “Das Auto”

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The marketing types over at Volkswagen want us to think ‘VW’ when we think of cars so they’ve launched a new campaign with the simple tagline “Das Auto,” German for “The Car.” VW used the backdrop of last month’s Frankfurt Motor Show to launch its new TV and print campaign across Germany and you can be sure it will be spreading across the globe in no time.

VW’s previous tagline was “Aus Liebe zum Automobil,” which was launched at the 2003 Frankfurt Show and translates into “For the love of the automobile.” Unlike the previous slogan, the new one is better because it translates to roughly the same meaning in many of the world’s major languages, reports Automotive News.

The slogan is meant to work in the same way as Coca-Cola is to cola soft-drinks and Hoover is to the vacuum cleaner. Somehow we doubt people will start saying ‘VW’ when they want to say car but try telling that to the Macchiato sipping marketers.

Tags: Odds and ends

Posted in: Volkswagen, News


Comments (2 total)

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  1. By NaBUru38 #1, Posted: 10/4/2007

    Teledoce (channel 12), a Montevideo-based television broadcaster, has been calling themselves "La Tele" ("the telly") for many months and Monte Carlo (channel 4) has dropped the four some years ago. But people will always refer to them by the numbers.

    "Aus Liebe zum Automobil" was a terrific tagline, save for the fact that very few people would understand it in German. At least here in Uruguay, they use "Por amor al automĂ³vil", which has the very same meaning but lacks the German feeling. I hope Audi keeps theirs.

  2. By Jabress #2, Posted: 10/14/2009

    "Somehow we doubt people will start saying ‘VW’ when they want to say car".
    This statement may very well be true, but how many people now think "Das Auto" as a VW car in general. They may have just accomplished what most think is an "impossible feat". When in reality it will only take another 20 to 30 years and everyone will think VW = Car.
    In my personal opinion (and I am just a regular being) this was shear genious. WTG VW.

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