New smaller Ghost to double Rolls Royce's sales
December 31st, 1969
Despite a global downturn in auto sales in general, Rolls-Royce is working at full steam just to meet demand. But with a second, higher volume model on its way the carmaker will be forced to increased production and take on more staff. Rolls-Royce has already added more shifts and lengthened working hours, but still production can barely keep up. And now it looks like demand for the new Ghost, recently captured undisguised by our spy photographers, will be high enough to double sales outright.
In preparation for its upcoming Ghost sedan, Rolls-Royce has previously announced plans to increase its manufacturing workforce by 50% to meet the huge demand. Over 10,000 people have expressed interest in the new Ghost, while about 1,500 of those have made serious proposals to purchase, reports Reuters. That's enough to effectively double the company's sales volume in a single stroke.
More than 150 new jobs will be created to support the Ghost, which is scheduled to start production at the end of this year for an early 2010 sales release. By the end of 2009 Rolls-Royce will have created almost 400 new jobs in under two years, bringing the total number of employees based at Goodwood in the UK to 900.
The Ghost will be built on its own dedicated assembly line but will share paint, wood and leather workshops with the Phantom series of cars. Therefore, the majority of the new positions have been created in the wood, leather and paint shops as well as the assembly areas.
Even more amazingly, given the state of the rest of the industry, sales are expected to continue growing - even beyond the Ghost's infusion. For the year through April, Rolls-Royce sales were up 20% and with the new model due over the course of the next financial year the luxury carmaker from Goodwood is set to have its best year on record, even with sales of its current models beginning to level off.2010 Rolls-Royce Ghost (RR4) spy shots2009 Rolls-Royce 200EX concept car2010 Rolls-Royce Ghost undisguised spy shots
Despite a global downturn in auto sales in general, Rolls-Royce is working at full steam just to meet demand. But with a second, higher volume model on its way the carmaker will be forced to increased production and take on more staff. Rolls-Royce has already added more shifts and lengthened working hours, but still production can barely keep up. And now it looks like demand for the new Ghost, recently captured undisguised by our spy photographers, will be high enough to double sales outright.
In preparation for its upcoming Ghost sedan, Rolls-Royce has previously announced plans to increase its manufacturing workforce by 50% to meet the huge demand. Over 10,000 people have expressed interest in the new Ghost, while about 1,500 of those have made serious proposals to purchase, reports Reuters. That's enough to effectively double the company's sales volume in a single stroke.
More than 150 new jobs will be created to support the Ghost, which is scheduled to start production at the end of this year for an early 2010 sales release. By the end of 2009 Rolls-Royce will have created almost 400 new jobs in under two years, bringing the total number of employees based at Goodwood in the UK to 900.
The Ghost will be built on its own dedicated assembly line but will share paint, wood and leather workshops with the Phantom series of cars. Therefore, the majority of the new positions have been created in the wood, leather and paint shops as well as the assembly areas.
Even more amazingly, given the state of the rest of the industry, sales are expected to continue growing - even beyond the Ghost's infusion. For the year through April, Rolls-Royce sales were up 20% and with the new model due over the course of the next financial year the luxury carmaker from Goodwood is set to have its best year on record, even with sales of its current models beginning to level off.
In preparation for its upcoming Ghost sedan, Rolls-Royce has previously announced plans to increase its manufacturing workforce by 50% to meet the huge demand. Over 10,000 people have expressed interest in the new Ghost, while about 1,500 of those have made serious proposals to purchase, reports Reuters. That's enough to effectively double the company's sales volume in a single stroke.
More than 150 new jobs will be created to support the Ghost, which is scheduled to start production at the end of this year for an early 2010 sales release. By the end of 2009 Rolls-Royce will have created almost 400 new jobs in under two years, bringing the total number of employees based at Goodwood in the UK to 900.
The Ghost will be built on its own dedicated assembly line but will share paint, wood and leather workshops with the Phantom series of cars. Therefore, the majority of the new positions have been created in the wood, leather and paint shops as well as the assembly areas.
Even more amazingly, given the state of the rest of the industry, sales are expected to continue growing - even beyond the Ghost's infusion. For the year through April, Rolls-Royce sales were up 20% and with the new model due over the course of the next financial year the luxury carmaker from Goodwood is set to have its best year on record, even with sales of its current models beginning to level off.
2010 Rolls-Royce Ghost (RR4) spy shots
2009 Rolls-Royce 200EX concept car
2010 Rolls-Royce Ghost undisguised spy shots
More from MotorAuthority
-
11/06/2009
Opel Boss Carl-Peter Forster Calls It Quits
Carl-Peter Forster, GM group vice president and president of Opel, will be ...
-
11/06/2009
GM Czar Lutz Heading Back To Europe--To Opel?
GM's sudden decision this week to reverse path and keep Opel rather than ...
-
11/06/2009
Toyota To Put 2010 4Runner Through The Baja 1000 Wringer
Toyota's involvement in motorsports has been a hot topic this week with ...
More from High Gear Media
-
TheCarConnection.com | 11/07/2009
Driven: 2010 BMW ActiveHybrid X6
BMW's X6 "Sports Activity Coupe" is a car of contradictions. Our review ...
-
AllCarsElectric.com | 11/07/2009
Zero Motorcycles Announces Consumer Financing
I received the following in an email from Zero Motorcycles: "We are ...
-
AllCarsElectric.com | 11/07/2009
Electronics Supplier Denso Looks to Enter Hybrid and EV Battery Market
Denso, a Japanese automotive supplier, is aiming to enter the hybrid and ...


















































Comments (10 total)
Meet the top commenters on the LeaderboardBy HECTOR #1, Posted: 10/8/2007
*Rolls-Royce production at maximum, still can’t meet demand*
All that means is that there are many people out there with more money than taste.
By Gus #2, Posted: 10/8/2007
I'd agree. With the same money I would certainly buy something else. Like an Ariel Atom and a yacht... :)
By rickybobby #3, Posted: 10/8/2007
hmm
ariel atom and a yacht?
bit different than buying a rolls
but if you would rather drive around in the open in an uncomfortable track car than a v12 powered super luxury car be my guest
probably just a lot of rap artist and rockers needing cars for their videos
By Gus #4, Posted: 10/8/2007
Can you say Sultan?
By Ryanza #5, Posted: 10/9/2007
imho this car shows 2 fingers to..... EVERY1!!!:D
If I had the do$h it'd be my ride!
By admin #6, Posted: 10/9/2007
Sadly, you can't buy a very nice yacht with the amount of money this costs.
By Gus #7, Posted: 10/9/2007
Sure you can. There's a 45 footer for sale here in Newport Beach for that same amount...
By car fan #8, Posted: 10/10/2007
a bit misleading ... demand might be 5 cars a year and capacity might be 4 cars per year, thus they can't keep with demand.
In any case, (if I could afford one) I would much prefer a Bentley!
By MARIO #9, Posted: 10/10/2007
Rolls is a classic and it's certainly sign of a great taste.
Nice to see a company adding to their work force and not cutting it
Post a Comment
Sign In |