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Maserati planning Porsche rival

Maserati planning Porsche rival

Viknesh Vijayenthiran January 31st, 2008 Viknesh Vijayenthiran By Viknesh Vijayenthiran Author January 31st, 2008
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December 31st, 1969 Last year Maserati recorded its first profit in 17 years, posting a €1 million trading profit for the second quarter, but according to officials this is only the tip of the iceberg. Early last year the boss of Maserati’s parent company, Sergio Marchionne, made the bold objective that Maserati would deliver up to 12,000 units in 2011, and we suspect that he’s not one to back down on his claims. This year Maserati is on track to sell 9,000 vehicles, up from 7,500 last year, and if it hopes to come near the 12,000 target a new model is a must. In March, Maserati CEO Roberto Ronchi revealed to Reuters his desire to expand the current lineup, with the most likely option being a small coupe rather than the speculated SUV model. Now, once again, Ronchi has told reporters that Maserati is considering developing a new model. In order to achieve Maserati’s desired sales and profit growth it will need a new model, he said. “We want to make a decision on the new model in the first quarter of this year. The market launch for the car will take place 18 to 36 months later. An SUV model has been ruled out because the segment is declining and is already too crowded. We want to target Porsche with a sports car priced around €80,000 to €90,000,” Ronchi detailed Insiders suggest that, if given the green-light, the new sports car would likely receive a revised version of Maserati’s 4.2L V8, detuned to around 350bhp and mated to a semi-automatic gearbox with paddle-shifters. With the GranTurismo growing in size to rival mega-coupes like the Mercedes CL, there’s definitely a gap in Maserati’s lineup for a new smaller performance model.
Maserati planning Porsche rival

Maserati planning Porsche rival

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Last year Maserati recorded its first profit in 17 years, posting a €1 million trading profit for the second quarter, but according to officials this is only the tip of the iceberg. Early last year the boss of Maserati’s parent company, Sergio Marchionne, made the bold objective that Maserati would deliver up to 12,000 units in 2011, and we suspect that he’s not one to back down on his claims. This year Maserati is on track to sell 9,000 vehicles, up from 7,500 last year, and if it hopes to come near the 12,000 target a new model is a must.

In March, Maserati CEO Roberto Ronchi revealed to Reuters his desire to expand the current lineup, with the most likely option being a small coupe rather than the speculated SUV model. Now, once again, Ronchi has told reporters that Maserati is considering developing a new model. In order to achieve Maserati’s desired sales and profit growth it will need a new model, he said. “We want to make a decision on the new model in the first quarter of this year. The market launch for the car will take place 18 to 36 months later. An SUV model has been ruled out because the segment is declining and is already too crowded. We want to target Porsche with a sports car priced around €80,000 to €90,000,” Ronchi detailed

Insiders suggest that, if given the green-light, the new sports car would likely receive a revised version of Maserati’s 4.2L V8, detuned to around 350bhp and mated to a semi-automatic gearbox with paddle-shifters. With the GranTurismo growing in size to rival mega-coupes like the Mercedes CL, there’s definitely a gap in Maserati’s lineup for a new smaller performance model.

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Comments (6 total)

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  1. By CK #1, Posted: 1/31/2008

    When the Gran Turismo was introduced, back last year around IAA time, Maserati Germany said that they will focuse on gran turismo cars and sporty luxurious saloons as the Quattroporte. Leaving the sports segment to Ferrari within the Fiat group. But this sounds like a big change of plans.

  2. By Strada Auto Store #2, Posted: 1/31/2008

    Great information as usual...Thank You

  3. By Gus #3, Posted: 1/31/2008

    I dunno about all that, but that car is fierce looking!

  4. By germandude #4, Posted: 1/31/2008

    I'm very happy to see Maserati doing better. And at least there's one car manufacturer out there that doesn't follow the stupid SUV trend - a Maserati SUV just wouldn't be right.

  5. By Alan #5, Posted: 2/1/2008

    It's the obvious step to have a sports car under the Gran Turismo, however 350hp seems too little nowadays. V8 Vantage has 380hp and some has said it's lacking in power. With the Germans punching out 400, 500hp, Maserati really needs more power in this car. Unless they can be like Porsche and keep the car lighter than the rival. If this car is to weight over 1500kg, which i suspect it will, then 350hp is too little

  6. ma_porsche1 avatar by porsche1 #6, Posted: 2/2/2009

    I'm a big fan of some of the most recent Massers, the GranTurismo looks and sounds fantastic however performance and handling is lacking. I have always dreamed about owning an Italian sports car, Ferrari's are out of my reach at the moment so the next best thing would be a Masarati.

    I have been waiting for Masarati to bring out a coupe which will rival the 911, R8 etc for some time. I own a 997 2S so any new masarati which is going to rival the 911 would really have to be a bit special for me to change my alegence. It will have to have more under the bonnet than 350 horses for it to even start to get my attention even if its the best looking/sounding car around.

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