Ford loses most market share in ‘07
December 31st, 1969
The U.S. may still be the world’s biggest car market but its sales are on the decline, making it much harder for struggling carmakers as all brands are now competing in a shrinking market. The poor state of the market saw Ford lose more retail share (not including fleet sales) last year than any other carmaker, its market share dropping from 15.1% at the end of 2006 to just 14.2% at the end of last year.
This may not sound like a lot but a 0.9% decline in market share equates to roughly half of the production output at one of Ford's plants, reports the Free Press. The latest result was better than the previous year where Ford lost nearly two full percentage points of retail market share but there doesn’t seem to be any turnaround in sight.
Japanese rivals have picked up most of Ford's decline in the U.S. market, while GM’s sales have managed to stabilize at about 22% of the market. The results show that U.S. automakers commanded less than half of the local market for the second time in a row last year with just 47.1% of the market, down from 48.4% in ’06.
Ford is blaming the economy but it’s a poor argument considering rivals are gaining market share. However, the slide is slowing. In the fourth quarter, for instance, Ford lost only 0.1% market share, and several major model updates in the pipeline should generate more sales in coming years.
The U.S. may still be the world’s biggest car market but its sales are on the decline, making it much harder for struggling carmakers as all brands are now competing in a shrinking market. The poor state of the market saw Ford lose more retail share (not including fleet sales) last year than any other carmaker, its market share dropping from 15.1% at the end of 2006 to just 14.2% at the end of last year.
This may not sound like a lot but a 0.9% decline in market share equates to roughly half of the production output at one of Ford's plants, reports the Free Press. The latest result was better than the previous year where Ford lost nearly two full percentage points of retail market share but there doesn’t seem to be any turnaround in sight.
Japanese rivals have picked up most of Ford's decline in the U.S. market, while GM’s sales have managed to stabilize at about 22% of the market. The results show that U.S. automakers commanded less than half of the local market for the second time in a row last year with just 47.1% of the market, down from 48.4% in ’06.
Ford is blaming the economy but it’s a poor argument considering rivals are gaining market share. However, the slide is slowing. In the fourth quarter, for instance, Ford lost only 0.1% market share, and several major model updates in the pipeline should generate more sales in coming years.
Ford loses most market share in ‘07
February 1st, 2008
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February 1st, 2008
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February 1st, 2008
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This may not sound like a lot but a 0.9% decline in market share equates to roughly half of the production output at one of Ford's plants, reports the Free Press. The latest result was better than the previous year where Ford lost nearly two full percentage points of retail market share but there doesn’t seem to be any turnaround in sight.
Japanese rivals have picked up most of Ford's decline in the U.S. market, while GM’s sales have managed to stabilize at about 22% of the market. The results show that U.S. automakers commanded less than half of the local market for the second time in a row last year with just 47.1% of the market, down from 48.4% in ’06.
Ford is blaming the economy but it’s a poor argument considering rivals are gaining market share. However, the slide is slowing. In the fourth quarter, for instance, Ford lost only 0.1% market share, and several major model updates in the pipeline should generate more sales in coming years.
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Comments (4 total)
Meet the top commenters on the LeaderboardBy chris #1, Posted: 2/1/2008
and to think that people laughed and still do laugh when ford says they will stabalize and be profitable in 2009.
By bc #2, Posted: 2/1/2008
got burned by their customer service... never again.
By Simple #3, Posted: 2/1/2008
It's poor management and poor products that resulted in the decline. One look at thier product lineup and its very easy to see why they're loosing so badly. Dull, outdated, uncompetitive and call facelifted cars all new designs.
By Gus #4, Posted: 2/1/2008
I own two Fords, and have never had any problems. The previous three Fords I've owned have been the same way, so I can't say I'm not satisfied.
But I don't have much brand loyalty, either, it was simply a "price vs. function" buying decision.
As far a patriotism towards a brand made in my country, well, the transmission for my new Mustang came from France, and the engine from Germany, so I don't know how much American is American these days, from just about any manufacturer.
May the best brands win!
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