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Chrysler could cut lineup by half

Chrysler could cut lineup by half

Viknesh Vijayenthiran February 9th, 2008 Viknesh Vijayenthiran By Viknesh Vijayenthiran Author February 9th, 2008
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December 31st, 1969 Chrysler’s lineup is in store for a massive upheaval with possibly half of all its models getting the axe. Under its new ‘Project Genesis’ turnaround plan, Chrysler wants to streamline the entire business from top to bottom, combining dealerships, dropping duplicate models and reducing bureaucratic hurdles. Officials haven’t revealed what models will be dropped but dealers are expected to find out more details at this weekend’s National Automotive Dealers Association's in San Francisco where Chrysler President Jim Press will be speaking. Last year Chrysler’s new CEO Bob Nardelli announced plans to drop the first four models, the PT Cruiser Convertible, Chrysler Crossfire and Pacifica and the Dodge Magnum. He then followed this up with comments that Chrysler could sell as many as 200,000 fewer vehicles per year by reducing its fleet sales. Press, meanwhile, told reporters from The Detroit News that Chrysler would use most of its $3 billion annual capital budget improve existing products and fill holes in the lineup where they exist. Most of the vehicles that will be dropped are models sold under Chrysler’s different brands that compete in the same segment. “Do we need 11 SUVs? Maybe we just need three or four,” Press commented. Automotive analysts from CSM Worldwide agree. They expect Chrysler’s annual production to drop more than 4% over the next couple of years, whereas the average growth for all other carmakers is tipped to rise by the same amount.
Chrysler could cut lineup by half

Chrysler could cut lineup by half

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Chrysler’s lineup is in store for a massive upheaval with possibly half of all its models getting the axe. Under its new ‘Project Genesis’ turnaround plan, Chrysler wants to streamline the entire business from top to bottom, combining dealerships, dropping duplicate models and reducing bureaucratic hurdles. Officials haven’t revealed what models will be dropped but dealers are expected to find out more details at this weekend’s National Automotive Dealers Association's in San Francisco where Chrysler President Jim Press will be speaking.

Last year Chrysler’s new CEO Bob Nardelli announced plans to drop the first four models, the PT Cruiser Convertible, Chrysler Crossfire and Pacifica and the Dodge Magnum. He then followed this up with comments that Chrysler could sell as many as 200,000 fewer vehicles per year by reducing its fleet sales. Press, meanwhile, told reporters from The Detroit News that Chrysler would use most of its $3 billion annual capital budget improve existing products and fill holes in the lineup where they exist. Most of the vehicles that will be dropped are models sold under Chrysler’s different brands that compete in the same segment. “Do we need 11 SUVs? Maybe we just need three or four,” Press commented.

Automotive analysts from CSM Worldwide agree. They expect Chrysler’s annual production to drop more than 4% over the next couple of years, whereas the average growth for all other carmakers is tipped to rise by the same amount.

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Comments (2 total)

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  1. By simple #1, Posted: 2/10/2008

    Here's why Chrylser can't have only four or five SUVs, the entire JEEP brand is SUVs and needs at least a three SUV lineup to survive. Chrylser should offer premium cars and one crossover, Dodge should offer mainstreem cars and one crossover, Jeep should offer two-three SUVS and one crossover. Here's what the new Chrysler should be: For the Chrysler Division: A premium hatchback (Chrysler 100T), A new proper premium midsize with a new name (Chrysler 200C to replace the tarnished Sebring namplate), a new 300C with a new Hybrid Hemi powertrain, a new midsize luxury crossover (Chrysler 400X) and a REAR-DRIVE Challenger based Premium Muscle car called the CUDA. Dodge Division: A new subcomact hatchback, a new compact hatchback and sedan, a new midsize sedan, a new Charger (with a Hybrid HEMI powertrain), Challenger with a Hybrid HEMI, a new compact-midsize crossover pickup to replace the hidious and tarnished Dakota, a better designed Journey, a RAM with a hybrid powetrain, and a proper REAR-DRIVE compact sports car, not some failure-before-sale front-drive wannabe sports car. Jeep Division: The Jeep Wranger, ALWAYS, a new midsize crossover with offroad capabilities (a car based SUV with great offroad capabilities is possible) and a Fullsize premium SUV to compete with the M-Class and X5.

  2. By simple #2, Posted: 2/10/2008

    Oh an all Chrysler products should be offered with some sort of diesel powertrain, especially the SUVs and Crossovers

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