Ferrari launches One-to-One customization program

Last year, Lamborghini announced its Ad Personam service for ordering thoroughly unique cars directly from the manufacturer. Now Ferrari is following suit with its One-to-One Personlization Program. Initially available only as a service for buyers of the flagship 612 Scaglietti, the service will enable complete customization via a dedicated 'atelier' area at the factory in Maranello.

After the premier of the Maranello operation, other ateliers will be opened around the world so that customers can get exactly the Ferrari they want, no matter where they are. The program will assist its clients in the customization process by providing consultants to help offer choices and show what is possible. In addition to the Carrozzeria Scaglietti program already available, the One-to-One will add even more unique content, making a staggering number of potential variations possible, so a guiding hand is likely to be welcome.

As an example of what can be done through the program, Ferrari is exhibiting a 612 Scaglietti that has been fully inspired by the 365 GTB4 Daytona that raced to fame in 1967. The display stand itself is a miniaturized model of the atelier being built in Maranello. Special touches in the Scaglietti on display - and all the 612s that will be involved in the launch of the One-to-One program include an electrochromic panoramic roof over the entire cabin area, which allows the visibility of a convertible with the quietude and comfort of a coupe. Also featured is a SuperFast gearbox delivering 100ms shifts.

The program will officially commence later this year, although specific dates and details are yet to be revealed.