Hyundai confirms new luxury brand
December 31st, 1969
A Hyundai exec has revealed that by 2010 the Korean carmaker will launch its own separate luxury division complete with a new name and logo. The new luxury brand will initially be launched in the Chinese market but depending on how successful it is, officials may eventually expand the label into more established markets where it could potentially upset current second-tier luxury brands such as Infiniti and Acura.
The information comes from Hyundai sales exec Young-Key Koo who spoke recently with China Daily. "In 2010, we will officially launch our luxury brand name and logo along the lines of Toyota's Lexus, Nissan's Infiniti and Honda's Acura. All of our luxury models will have the new badge." Koo explained.
Koo also revealed that Hyundai will launch two new luxury models in China next year to join the current Genesis sedan, which goes on sale later this year. "In October, we will bring a new sports car called the BK to China, replacing the locally made Coupe," he said. The second model will be a new flagship sedan with a 4.8L V8 engine, which will arrive in the first half of next year. This will be followed by a new crossover model as well.
After that, Hyundai plans to launch even more premium models. "Then we will keep the pace of introducing one or two new luxury models every year to reinforce our premium brand image. We have the same strategy as our Japanese rivals," Koo revealed.
Hyundai Genesis SedanHyundai unveils Genesis sedan
A Hyundai exec has revealed that by 2010 the Korean carmaker will launch its own separate luxury division complete with a new name and logo. The new luxury brand will initially be launched in the Chinese market but depending on how successful it is, officials may eventually expand the label into more established markets where it could potentially upset current second-tier luxury brands such as Infiniti and Acura.
The information comes from Hyundai sales exec Young-Key Koo who spoke recently with China Daily. "In 2010, we will officially launch our luxury brand name and logo along the lines of Toyota's Lexus, Nissan's Infiniti and Honda's Acura. All of our luxury models will have the new badge." Koo explained.
Koo also revealed that Hyundai will launch two new luxury models in China next year to join the current Genesis sedan, which goes on sale later this year. "In October, we will bring a new sports car called the BK to China, replacing the locally made Coupe," he said. The second model will be a new flagship sedan with a 4.8L V8 engine, which will arrive in the first half of next year. This will be followed by a new crossover model as well.
After that, Hyundai plans to launch even more premium models. "Then we will keep the pace of introducing one or two new luxury models every year to reinforce our premium brand image. We have the same strategy as our Japanese rivals," Koo revealed.
Hyundai Genesis Sedan
Hyundai confirms new luxury brand
March 17th, 2008
Author
March 17th, 2008
Author
March 17th, 2008
- Articles Contributed: 1801
- Comments Posted: 0
- Leaderboard Rank: N/A
- 1990 Views
- 2 Comments
The information comes from Hyundai sales exec Young-Key Koo who spoke recently with China Daily. "In 2010, we will officially launch our luxury brand name and logo along the lines of Toyota's Lexus, Nissan's Infiniti and Honda's Acura. All of our luxury models will have the new badge." Koo explained.
Koo also revealed that Hyundai will launch two new luxury models in China next year to join the current Genesis sedan, which goes on sale later this year. "In October, we will bring a new sports car called the BK to China, replacing the locally made Coupe," he said. The second model will be a new flagship sedan with a 4.8L V8 engine, which will arrive in the first half of next year. This will be followed by a new crossover model as well.
After that, Hyundai plans to launch even more premium models. "Then we will keep the pace of introducing one or two new luxury models every year to reinforce our premium brand image. We have the same strategy as our Japanese rivals," Koo revealed.
Hyundai Genesis Sedan
Hyundai unveils Genesis sedan
More from MotorAuthority
-
11/06/2009
Opel Boss Carl-Peter Forster Calls It Quits
Carl-Peter Forster, GM group vice president and president of Opel, will be ...
-
11/06/2009
GM Czar Lutz Heading Back To Europe--To Opel?
GM's sudden decision this week to reverse path and keep Opel rather than ...
-
11/06/2009
Toyota To Put 2010 4Runner Through The Baja 1000 Wringer
Toyota's involvement in motorsports has been a hot topic this week with ...
More from High Gear Media
-
GreenCarReports.com | 11/07/2009
First Drive: 2010 BMW ActiveHybrid X6
"Our goal was to fundamentally change the view of hybrids ," said Peter ...
-
AllCarsElectric.com | 11/07/2009
Zero Motorcycles Announces Consumer Financing
I received the following in an email from Zero Motorcycles: "We are ...
-
AllCarsElectric.com | 11/07/2009
Electronics Supplier Denso Looks to Enter Hybrid and EV Battery Market
Denso, a Japanese automotive supplier, is aiming to enter the hybrid and ...
%7Cutmcsr%3D(direct)%7Cutmcmd%3D(none)%3B%2B__utmv%3D41864381.%3B)
Comments (2 total)
Meet the top commenters on the LeaderboardBy Gigan #1, Posted: 3/17/2008
Despite making great strides lately & having many fanatics screaming their praises, Hyundai sales have been going down & if not for fleet sales, the Sonata (which should be the bread & butter of the brand) would be selling a lot worse.
If the economy continues to make a turn for the worse, maybe a cheaper luxury brand will do well in America?
By Wizards Lore #2, Posted: 4/6/2008
the stigma of owning a Hyundai will still be in the air....regardless of the badge on it ! look how long it took for Lexus to become a mainstream brand and accepted properly as it was always labeled a rebadged Toyota. Im one of the lucky ones in that my Kluger (highlander) is the other way around and is a rebadged RX330 :-)
Post a Comment
Sign In |