Lutz predicts one third of GM’s fleet will be hybrid

Lutz predicts one third of GM’s fleet will be hybrid


December 31st, 1969 Carmakers are rushing the development of smaller and more efficient models in the U.S. to help improve fleet average fuel economy levels in light of stricter CAFE regulations, but not all consumers are looking for such vehicles. There will always be a market for bigger vehicles such as fullsize SUVs and sedans but because of the stricter emissions and fuel economy regulations carmakers may no longer be able to offer them. One solution is to install hybrid drive systems in these types of vehicles, an idea that a number of carmakers are seriously considering. Daimler, Toyota and Chrysler have all revealed commitments to offer full hybrid lineups in the future, and now GM Vice Chairman Bob Lutz has stated that hybrids may make up as much as one-third of GM’s U.S. fleet by 2015. Speaking with The Detroit News, Lutz explained that by 2015 it won’t matter whether people want hybrids or not because car makers will be forced to comply with the new 35mpg average imposed by the federal government. Lutz also admitted that the new standards may mean the disappearance of mainstream V8 models. While Toyota has offered its hybrid-only Prius for several years, GM's first major entry into the dedicated hybrid market will be the much touted Volt plug-in hybrid (pictured), which is expected to be on sale by 2010. Sales of the Volt are expected to hit 100,000 by 2012 and will likely make consumers more receptive to other hybrid cars from GM if successful.GM Volt Concept
Lutz predicts one third of GM’s fleet will be hybrid

Lutz predicts one third of GM’s fleet will be hybrid

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Carmakers are rushing the development of smaller and more efficient models in the U.S. to help improve fleet average fuel economy levels in light of stricter CAFE regulations, but not all consumers are looking for such vehicles. There will always be a market for bigger vehicles such as fullsize SUVs and sedans but because of the stricter emissions and fuel economy regulations carmakers may no longer be able to offer them.

One solution is to install hybrid drive systems in these types of vehicles, an idea that a number of carmakers are seriously considering. Daimler, Toyota and Chrysler have all revealed commitments to offer full hybrid lineups in the future, and now GM Vice Chairman Bob Lutz has stated that hybrids may make up as much as one-third of GM’s U.S. fleet by 2015. Speaking with The Detroit News, Lutz explained that by 2015 it won’t matter whether people want hybrids or not because car makers will be forced to comply with the new 35mpg average imposed by the federal government. Lutz also admitted that the new standards may mean the disappearance of mainstream V8 models.

While Toyota has offered its hybrid-only Prius for several years, GM's first major entry into the dedicated hybrid market will be the much touted Volt plug-in hybrid (pictured), which is expected to be on sale by 2010. Sales of the Volt are expected to hit 100,000 by 2012 and will likely make consumers more receptive to other hybrid cars from GM if successful.

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  1. ohhh lutz... has GM resorted to getting free advertising by getting ole crazy lutz to come out with some rediculous comment every week just to make headlines?

    now the curve ball. i agree with him. see, he's implying that were all going to be driving volts and gen 4 priuses and crap like that and to me thats the whole "by 2000, we'll all have flying cars" thing. right. basically what hes saying is that cars are going to be small and light. if you want a big car, you're going to have to pay a premium for it, in the form of hybrid systems.

    see GM is doing a lot for their fleet averages by offering 2 mode hybrid yukons and escalades and all of their other big trucks like that. thats where hybrid make the most sense. you've got a lot of mass, and you lose a lot of energy every time you stop that car. people who will want (literally) MASSive cars in the future are going to have to pay a premium for a system that recovers lost kinetic energy.

    so lutz; everyones going to buy hybrids? or is america going to cheap out and lose the obsession with big cars and go small? do i see 50% of people buying focuses and carollas in 2015? i hope not for your sake, cause GM has yet to make a decent small car.

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