GM finally merges brand operations
December 31st, 1969
Redundant operations and wasted time and resources spent duplicating work already done by another of its eight different brands have plagued GM for years. The carmaker has been long criticized for its organizational structure but it has finally confirmed the merger of its eight brands into four distinct channels – each headed by newly appointed vice presidents.
The U.S. marketing and field operations will be more strongly aligned into four retail channels: Chevrolet; Premium (Cadillac, Hummer, Saab); Buick-Pontiac-GMC; and Saturn. GM will also further streamline the organization to reduce complexity and align resources to help improve profitability and regain market share lost to Toyota – one of the world’s most efficient companies.
One of the new execs is former Nissan and Infiniti VP Mark McNabb who has just been appointed as the head of GM’s premium division, which covers the Cadillac, Hummer and Saab brands.
Some of the areas GM is improving is changing its portfolio to highly differentiated vehicles for each brand. For too long each GM brands competed with each other but the first changes are already starting to appear. Buick for example has been geared up for luxury sedan models, while Pontiac will specialize in performance models and GMC is sticking with trucks and SUVs.
Redundant operations and wasted time and resources spent duplicating work already done by another of its eight different brands have plagued GM for years. The carmaker has been long criticized for its organizational structure but it has finally confirmed the merger of its eight brands into four distinct channels – each headed by newly appointed vice presidents.
The U.S. marketing and field operations will be more strongly aligned into four retail channels: Chevrolet; Premium (Cadillac, Hummer, Saab); Buick-Pontiac-GMC; and Saturn. GM will also further streamline the organization to reduce complexity and align resources to help improve profitability and regain market share lost to Toyota – one of the world’s most efficient companies.
One of the new execs is former Nissan and Infiniti VP Mark McNabb who has just been appointed as the head of GM’s premium division, which covers the Cadillac, Hummer and Saab brands.
Some of the areas GM is improving is changing its portfolio to highly differentiated vehicles for each brand. For too long each GM brands competed with each other but the first changes are already starting to appear. Buick for example has been geared up for luxury sedan models, while Pontiac will specialize in performance models and GMC is sticking with trucks and SUVs.
GM finally merges brand operations
April 16th, 2008
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April 16th, 2008
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April 16th, 2008
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The U.S. marketing and field operations will be more strongly aligned into four retail channels: Chevrolet; Premium (Cadillac, Hummer, Saab); Buick-Pontiac-GMC; and Saturn. GM will also further streamline the organization to reduce complexity and align resources to help improve profitability and regain market share lost to Toyota – one of the world’s most efficient companies.
One of the new execs is former Nissan and Infiniti VP Mark McNabb who has just been appointed as the head of GM’s premium division, which covers the Cadillac, Hummer and Saab brands.
Some of the areas GM is improving is changing its portfolio to highly differentiated vehicles for each brand. For too long each GM brands competed with each other but the first changes are already starting to appear. Buick for example has been geared up for luxury sedan models, while Pontiac will specialize in performance models and GMC is sticking with trucks and SUVs.
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Comments (5 total)
Meet the top commenters on the LeaderboardBy Wizards Lore #1, Posted: 4/16/2008
change or die comes to mind...seems their hands were forced into this decision im sure !
By mlevere1992 #2, Posted: 4/17/2008
This was a long time in coming. They needed to do something. I think that this is a good plan but there is one flaw. Pontiac is supposed to be their performance division but what will they do about the Camaro and Corvette competing with Pontiacs performnace cars? I think that the G8 is the best thing that has come out of Pontiac in years. I hope they continue with that and bring out the G8 coupe. Will that hurt the Camaro sales? $35K for a coupe that has almost 400 hp?
By Stephen #3, Posted: 4/17/2008
I guess Saturn's job is putting their badge on Vauxhall and Opel cars that are sold in North America.
By NaBUru38 #4, Posted: 4/18/2008
Stephen, Saturn has to add sidemarkers, turning lights with orange-masks and fat bumpers too.
@Stephen. I thought Vauxhall was Saturn and Opel was Buick in NA, but the article doesn't say. I would like to read more about the whole GM umbrella and how it will be re-organized worldwide.
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