Volvo not for sale says chairman
December 31st, 1969
Volvo's sales slump of the past several months has led to a pretax loss of $151 million in the first quarter of the year, and with no sign of turnaround in sight analysts are predicting Ford could end up selling the carmaker just as it did with Jaguar, Land Rover and Aston Martin. According to Volvo chairman Lewis Booth, nothing could be further from the truth.
Speaking with Automotive News Europe, Booth said management is focused on improving the business and not on selling it. Booth’s comments come less than a day after Jerry York – a key representative of Ford investor Tracinda Corp – said that Ford should sell Volvo along with Mercury.
Booth, who is also the executive vice president of Ford of Europe, said Volvo's products are in demand but rising raw material costs and a weak U.S. dollar are pushing up development costs. Booth is confident the introduction of the new XC60 crossover (pictured) will help boost sales while also lifting the carmaker’s profile in the luxury market.
"We have to get Volvo out if this in-between land," he said. "We need to build on our attributes of safety and environmental performance."
Ford has also confirmed that no sale of Volvo is on the table.
Volvo XC60 CrossoverVolvo XC60 Crossover
Volvo's sales slump of the past several months has led to a pretax loss of $151 million in the first quarter of the year, and with no sign of turnaround in sight analysts are predicting Ford could end up selling the carmaker just as it did with Jaguar, Land Rover and Aston Martin. According to Volvo chairman Lewis Booth, nothing could be further from the truth.
Speaking with Automotive News Europe, Booth said management is focused on improving the business and not on selling it. Booth’s comments come less than a day after Jerry York – a key representative of Ford investor Tracinda Corp – said that Ford should sell Volvo along with Mercury.
Booth, who is also the executive vice president of Ford of Europe, said Volvo's products are in demand but rising raw material costs and a weak U.S. dollar are pushing up development costs. Booth is confident the introduction of the new XC60 crossover (pictured) will help boost sales while also lifting the carmaker’s profile in the luxury market.
"We have to get Volvo out if this in-between land," he said. "We need to build on our attributes of safety and environmental performance."
Ford has also confirmed that no sale of Volvo is on the table.
Volvo XC60 Crossover
Speaking with Automotive News Europe, Booth said management is focused on improving the business and not on selling it. Booth’s comments come less than a day after Jerry York – a key representative of Ford investor Tracinda Corp – said that Ford should sell Volvo along with Mercury.
Booth, who is also the executive vice president of Ford of Europe, said Volvo's products are in demand but rising raw material costs and a weak U.S. dollar are pushing up development costs. Booth is confident the introduction of the new XC60 crossover (pictured) will help boost sales while also lifting the carmaker’s profile in the luxury market.
"We have to get Volvo out if this in-between land," he said. "We need to build on our attributes of safety and environmental performance."
Ford has also confirmed that no sale of Volvo is on the table.
Volvo XC60 Crossover
Volvo XC60 Crossover
More from MotorAuthority
-
11/09/2009
Keating Boasts 260.1 MPH Top-Speed For TKR Supercar
You may recall that we first reported about British sports car manufacturer ...
-
11/09/2009
Jaguar Launches New R Performance Academy
For some, a day at the track driving the fastest Jaguars on sale today ...
-
11/09/2009
2010 BMW M3 GTS Shows Off In Pair Of New Videos
Over 400 pounds lighter, a whole lot less concerned about comfort and far, ...
More from High Gear Media
-
TheCarConnection.com | 11/09/2009
2010 Toyota Yaris
TheCarConnection.com has highlighted some of the most useful review ...
-
LexusReports.com | 11/09/2009
NHTSA Takes a Swipe at Toyota Over Recall Claims
The drama surrounding Toyota's floor mat related recall just won't go ...
-
MotorAuthority.com | 11/09/2009
Keating Boasts 260.1 MPH Top-Speed For TKR Supercar
You may recall that we first reported about British sports car manufacturer ...











Comments (2 total)
Meet the top commenters on the LeaderboardBy Soupie #1, Posted: 5/4/2008
Ford cannot get rid of Volvo or Mazda. As dismal as things are with Ford, they are turning around, and will be great soon, but without Mazda and Volvo, this would not be happening. Mazda and Volvo are the driving (pun intended!!) forces behind the current (Euro) and future (world) Ford Focus.
As from engineblox,,volvo has helped a lot in the recent success of ford..
Post a Comment
Sign In |