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BMW 3-series design study

BMW 3-series design study

Ralph Hanson May 24th, 2008 Ralph Hanson By Ralph Hanson Author May 24th, 2008
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December 31st, 1969 We’re used to seeing concept design studies for exotics like Ferrari and Lamborghini, and even a Corvette every now and then, but it’s not often that we come across designs for more mundane models such as the BMW 3-series sedan. The design seen here is the creation of Coventry design school graduate Benedetto Bordone and previews a possible future design direction for the BMW brand. The design features its own unique complex surface language and was created by Bordone as a realistic direction for BMW in the future for its core models. The surfacing for the body takes its inspiration from the human forms of an athlete and several features are picked up from modern architecture. The design has proven so popular that it was recently nominated for a Red Dot Award, a leading design award in Europe. Bordone is a freelance designer who has had previous stints at several major design studios including BeeStudio Torino, Centro Stile Alfa Romeo and Honda Advanced Design. Via: CBDBMW 3-series design study
BMW 3-series design study

BMW 3-series design study

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We’re used to seeing concept design studies for exotics like Ferrari and Lamborghini, and even a Corvette every now and then, but it’s not often that we come across designs for more mundane models such as the BMW 3-series sedan. The design seen here is the creation of Coventry design school graduate Benedetto Bordone and previews a possible future design direction for the BMW brand.

The design features its own unique complex surface language and was created by Bordone as a realistic direction for BMW in the future for its core models. The surfacing for the body takes its inspiration from the human forms of an athlete and several features are picked up from modern architecture.

The design has proven so popular that it was recently nominated for a Red Dot Award, a leading design award in Europe.

Bordone is a freelance designer who has had previous stints at several major design studios including BeeStudio Torino, Centro Stile Alfa Romeo and Honda Advanced Design.

Via: CBD
BMW 3-series design study
Gallery
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Tags: Design

Posted in: 2008, BMW, News, Concept Cars, 3-Series


Comments (12 total)

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  1. By Gus #1, Posted: 5/24/2008

    The BMW 3 series (especially the 2-door), the X5, and to a lesser extent, the Z4 are the only BMW's out there that look halfway decent.
    This design study, not so much...

  2. By Joeshmo #2, Posted: 5/24/2008

    back looks like genesis coupe concept

  3. By Joeshmo #3, Posted: 5/24/2008

    and what happened to the good old boxy style..

  4. By bc #4, Posted: 5/24/2008

    reminds me of a pontiac... back to the drawing board.

  5. By Alex #5, Posted: 5/24/2008

    horrible design study..i've seen a lot better from amateur designers...

  6. By Raptor #6, Posted: 5/24/2008

    Come on, those 'cars' look like fish. That's not funny.

  7. By Germandude #7, Posted: 5/24/2008

    Whoever did this should be punished!

  8. By chris #8, Posted: 5/25/2008

    [barf]

  9. By Jim #9, Posted: 5/25/2008

    even chris bangle can laugh at this.

  10. By Wizards Lore #10, Posted: 5/25/2008

    oh i get it its a competetion to design a car that uses absolutely no design cues from any previous model or the history of the marque and then try and make everyone shake their heads and laugh at the sheer awefulness of it !

  11. By DB #11, Posted: 6/3/2008

    Guys, it's not a BMW commissioned design, just some independent designer trying out some ideas, and perhaps hoping to be noticed by BMW and/or the rest of the design community...why does every article you see about this set of drawings lead people to believe the look has anything at all to do with BMW's actual view towards future design?

  12. By designer #12, Posted: 9/5/2008

    thank god i could design a better bmw 3 series then that and im 16

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