U.S. Alfa Romeo production could start as early as 2010
December 31st, 1969
The CEO of Italian carmaker Fiat, Sergio Marchionne, has revealed that a decision on U.S. production and re-launch plans for the Alfa Romeo brand could be made within six months and that negotiations are already taking place with companies in North America. However, a 2009 U.S. launch for Alfa Romeo is looking unlikely, with late 2010 or even early 2011 the likely date.
According to the Wall Street Journal, Marchionne stated that’s open to negotiations with everybody and that Alfa Romeo “must begin producing vehicles in North America by the end of 2010, beginning of 2011."
Marchionne has also confirmed the launch of the 500 in the U.S., telling reporters at a press event in Turin earlier this month that the 500 could be a “smash hit” in the U.S.
At the same time, Fiat chief technology officer Harald J. Wester revealed there are two new small cars in the works and the 500 minicar will be sold in North America, although he didn’t give a timeline. He also confirmed the car would be produced at either a U.S. plant or one of Fiat’s existing facilities in South America.
The CEO of Italian carmaker Fiat, Sergio Marchionne, has revealed that a decision on U.S. production and re-launch plans for the Alfa Romeo brand could be made within six months and that negotiations are already taking place with companies in North America. However, a 2009 U.S. launch for Alfa Romeo is looking unlikely, with late 2010 or even early 2011 the likely date.
According to the Wall Street Journal, Marchionne stated that’s open to negotiations with everybody and that Alfa Romeo “must begin producing vehicles in North America by the end of 2010, beginning of 2011."
Marchionne has also confirmed the launch of the 500 in the U.S., telling reporters at a press event in Turin earlier this month that the 500 could be a “smash hit” in the U.S.
At the same time, Fiat chief technology officer Harald J. Wester revealed there are two new small cars in the works and the 500 minicar will be sold in North America, although he didn’t give a timeline. He also confirmed the car would be produced at either a U.S. plant or one of Fiat’s existing facilities in South America.
U.S. Alfa Romeo production could start as early as 2010
May 28th, 2008
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May 28th, 2008
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May 28th, 2008
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According to the Wall Street Journal, Marchionne stated that’s open to negotiations with everybody and that Alfa Romeo “must begin producing vehicles in North America by the end of 2010, beginning of 2011."
Marchionne has also confirmed the launch of the 500 in the U.S., telling reporters at a press event in Turin earlier this month that the 500 could be a “smash hit” in the U.S.
At the same time, Fiat chief technology officer Harald J. Wester revealed there are two new small cars in the works and the 500 minicar will be sold in North America, although he didn’t give a timeline. He also confirmed the car would be produced at either a U.S. plant or one of Fiat’s existing facilities in South America.
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Comments (3 total)
Meet the top commenters on the LeaderboardBy Gunnar #1, Posted: 5/28/2008
U.S. made Alfas...hmm... no I don't like that idea. The whole allure of buying a stylized Italian product like a Riva yacht or a Gucci belt is that it is Fatto in Italia. That same Made in Italy essence extends to Alfa Romeo. It's kind of like buying a British MG made in Oklahoma.
By Jim #2, Posted: 5/28/2008
I'm an Alfista, but I don't believe building a car away from its native soil doesn't mean it has to lose its soul or desirabilty. It's in the execution and there are positive examples of US-made models from BMW, Mercedes, Toyota, Nissan, Honda, Subaru, and bad examples from VW and um, well I'm sure there are others.
The rationale for Alfa Romeo to build in the US or Americas is sound and probably mandatory if they are to have a lasting North American presence. Sales success means rising above cult status and attracting many new buyers. A European-built Alfa Romeo would need to clearly surpass BMWs and Audis in performance, features, and reliability at equivalent price points. Don't bet on that happening. But if they were built in the US at, let's say, a reasonably competitive quality level (a MAJOR if), then the value equation might be interesting. It will be interesting to see them try.
By Vincent #3, Posted: 6/6/2008
I must say can't wait for alfa to decide when !! but it is boring to see European cars not able to come over the ocean not (POND) why?? because the Americans have to make every thing difficult : making all kind statements that cars do not meet US spec (PLEASE) as if US is the only Country any way at this point people that are looking for alfa Romeo or any other European cars to make to the US should stop looking for Coffee Cups Holder Starting from car magazine critic . we should be driving not launching while driving fast machines !!!OK!!!!!!!
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