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Ford to build only 45,000 2009 Mustangs

Ford to build only 45,000 2009 Mustangs

Kenneth Hall June 5th, 2008 Kenneth Hall By Kenneth Hall Author June 5th, 2008
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December 31st, 1969 Ford recently celebrated production of its nine millionth Mustang but the carmaker is in no rush to add to that tally with news it will only build 45,000 examples of its iconic muscle car for the 2009 model year. This figure may seem like a lot but in just the first five months of this year Ford has already sold 44,160 Mustangs and in the same period last year it sold 64,560 units. The Mustang is Ford’s longest-running nameplate, having been introduced on April 17 at the 1964 New York World Fair, and today represents one out of every two sports cars sold in the U.S. Sales topped 419,000 units in its first 12 months on the market, and passed the one million mark in the first two years, shattering the sales records of any single model in history. To celebrate its 45th anniversary, Ford will offer the 2009 Mustang with a special badge, an optional glass roof and slightly updated trim, reports AutoWeek. Although the limited production may end up costing Ford sales, the carmaker is hoping to build anticipation ahead of the launch of a facelifted model due next year.
Ford to build only 45,000 2009 Mustangs

Ford to build only 45,000 2009 Mustangs

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Ford recently celebrated production of its nine millionth Mustang but the carmaker is in no rush to add to that tally with news it will only build 45,000 examples of its iconic muscle car for the 2009 model year. This figure may seem like a lot but in just the first five months of this year Ford has already sold 44,160 Mustangs and in the same period last year it sold 64,560 units.

The Mustang is Ford’s longest-running nameplate, having been introduced on April 17 at the 1964 New York World Fair, and today represents one out of every two sports cars sold in the U.S. Sales topped 419,000 units in its first 12 months on the market, and passed the one million mark in the first two years, shattering the sales records of any single model in history.

To celebrate its 45th anniversary, Ford will offer the 2009 Mustang with a special badge, an optional glass roof and slightly updated trim, reports AutoWeek.

Although the limited production may end up costing Ford sales, the carmaker is hoping to build anticipation ahead of the launch of a facelifted model due next year.

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Posted in: Ford, News, Coupes, Mustang


Comments (10 total)

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  1. By chris #1, Posted: 6/5/2008

    wow.. thats a bold move.. a limited model year mustang. not a limited edition. a limited model year. that has to be a first.

    I guarantee that every last one of them will sell before june of next year, regardless of the price of petrol. The glass roof and the new trim were enough to keep people buying it.. but this... wow. that 2010 model better hit the lots by july or august.

  2. By Roy #2, Posted: 6/5/2008

    Seems like it could be a really smart move to me - are they taking a leaf out of Apple's (iPhone) book?

  3. By lynda #3, Posted: 6/5/2008

    Roy thats a good question :P

  4. By Paul #4, Posted: 6/5/2008

    It will also help the dealers. No last year models sitting around when the update comes. And full profit for the 2009 models. Finally. Something done right.

  5. By bambam #5, Posted: 6/6/2008

    yes Mustang or mustang fans are like Porsche fan. It's a winner in its class and tradition.
    it should be a sell out but what about the other ranges that the mustang usually covers.
    I mean this is only one version of the mustang and only one.
    mustang usually covers more than that one market range, will there be anything else in the future to cover that left over range from ford.

  6. By Wizards Lore #6, Posted: 6/6/2008

    hats of to Ford...they are actaully starting to play the market right. these cars although the last of the line will be worth more that the originals due to their exclusivity. I hope you yanks enjoy them, wish we could get them out here for less than US$130,000

  7. By chris #7, Posted: 6/6/2008

    bambam.. if the article is correct, it sounds like there will only be 45,000 mustangs in 2009. it's not an anniversary edition.. that's the entire year. 45,000.

  8. By Gus #8, Posted: 6/6/2008

    Dang, and I though my car was super-exclusive... :)

  9. By Wizards Lore #9, Posted: 6/9/2008

    *searches for a a flipping off smiley to send to Gus* :-)

  10. By mateo #10, Posted: 6/14/2008

    so what ever happened to Steve Saleen saying the 2009 mustangs would have a horsepower increase???

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