Ferrari launches official magazine

Enthusiasts and owners worldwide can now enjoy a monthly publication called the Official Ferrari Magazine. Targeted at fans of cars, design, racing culture and fashion, the magazine features some unique and authoritative contributors, including Michael Schumacher. The ex-F1 pilot opens the inaugural issue with a feature interview with Fiat Group Chairman Luca di Montezemolo.

The magazine isn't all corporate PR and fluff, however. It even includes some behind-the-scenes details outsiders might not otherwise get a glimpse of - at one point Schumacher asks Montezemolo, "President, how many TVs have you smashed on my account after watching F1?” to which the excitable head of Ferrari replies, "I’d say four."

While it maintains an understandably Ferrari-centric line of content, with full-color layouts of the latest cars, including the California (pictured), the magazine also delves into some really interesting elements such as the codes used during Grands Prix with appearances by Felipe Massa and Kimi Raikkonen.

At an annual price of €250 ($387), for non-owners and free to those with at least one Prancing Horse in their stable, the magazine will only be for the truly enthusiastic enthusiast, but at 180 pages of large-format content, it should deliver good value for money.

Ferrari California