Damon Hill to race Tesla Roadster in London

Tesla has announced that former F1 World Champion Damon Hill will race one of its electric Roadsters in the GreenFleet Capital Arrive 'N' Drive 08 event, which kicks off on London’s Horse Guards Parade on the 31st of this month. The challenge aims to promote the latest innovations to reduce emissions and improve air quality and help promote the car in Europe.

For the challenge, the Tesla Roadster will be fitted with a tracking device, which will enable spectators to monitor the progress of the car as it navigates its way around the 33 mile London course. The Roadster will also be up against 20 other ‘green’ race cars, although the event is more of a technology showcase than a highly-competitive race.

Production of the new car has started at the Hethel-plant in Norfolk, England, and the first models have already been delivered to customers in the U.S. A special limited edition model has just gone on sale in Europe and is priced at €99,000 (approximately $155,918), however first deliveries aren’t expected to start until May of next year.

You can read our first-drive of the Tesla Roadster by clicking here.

Tesla Store and Roadster

Tesla Roadster