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Update: Toyota reveals pricing for 2009 Yaris range

Update: Toyota reveals pricing for 2009 Yaris range

Nelson Ireson August 3rd, 2008 Nelson Ireson By Nelson Ireson Author August 3rd, 2008
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December 31st, 1969 Update: Toyota has announcing pricing for its updated 2009 Yaris range, which now starts at $12,205 for the three-door Liftback model and tops out at $15,880 for the Sedan S model. The all-new five-door Liftback model prices range from $13,305 for the Base grade with a four-cylinder engine and four-speed automatic transmission to $15,125 for the S grade with a four-cylinder engine and four-speed automatic transmission. Base prices for the Yaris Sedan start at $12,965, which gets a four-cylinder model with a five-speed manual transmission. All Yaris grades now come with a number of standard safety features, including anti-lock brake system (ABS) with Electronic Brake Force Distribution (EBD), driver and front passenger front seat-mounted side airbags, and front and rear side curtain airbags. New exterior colors for the 2009 Yaris include Zephyr Blue, Blue Streak, Yellow Jolt and Carmine Red. Estimated EPA fuel economy ratings are 29mpg (8.11L/100km) in the city and 35mpg (6.7L/100km) on the highway for automatic models. Fuel economy for manual models are rated at 29mpg (8.1L/100km) in the city and 36mpg (6.5L/100km) on the highway. Original: Small cars are hot commodities in the increasingly price and efficiency-sensitive U.S. market, and Toyota is gearing up to take advantage of the shift. The five-door Yaris hatchback is already on sale in several other markets around the world, including Canada, but to date only the 3-door hatch and four-door sedan have seen U.S. sales. Toyota is bringing the slightly bigger Yaris hatch to the U.S. to help broaden appeal of the affordable and efficient (34mpg city, 40mpg highway) range. The company has confirmed that the five-door Yaris will go on sale next month with pricing expected to be revealed closer to launch. For the 2009 calendar year, Toyota is projecting 130,000 Yaris sales, with the five-door accounting for about a third, reports Automotive News. The company's sales have been falling off last year's pace over the past several months, but it is in a unique position to leverage its overseas products to bring quick and affordable solutions to the U.S., unlike most of its American counterparts. "As the pendulum swings towards smaller, higher-mileage vehicles, we're well-poised to offer the right products at the right time," said TMS President Jim Lentz. June sales at Toyota Division were down just over 10% compared to the same month last year. May sales were also down, although the company's Corolla and Camry moved into the top three in sales during that month.
Update: Toyota reveals pricing for 2009 Yaris range

Update: Toyota reveals pricing for 2009 Yaris range

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Update: Toyota has announcing pricing for its updated 2009 Yaris range, which now starts at $12,205 for the three-door Liftback model and tops out at $15,880 for the Sedan S model. The all-new five-door Liftback model prices range from $13,305 for the Base grade with a four-cylinder engine and four-speed automatic transmission to $15,125 for the S grade with a four-cylinder engine and four-speed automatic transmission. Base prices for the Yaris Sedan start at $12,965, which gets a four-cylinder model with a five-speed manual transmission.

All Yaris grades now come with a number of standard safety features, including anti-lock brake system (ABS) with Electronic Brake Force Distribution (EBD), driver and front passenger front seat-mounted side airbags, and front and rear side curtain airbags. New exterior colors for the 2009 Yaris include Zephyr Blue, Blue Streak, Yellow Jolt and Carmine Red.

Estimated EPA fuel economy ratings are 29mpg (8.11L/100km) in the city and 35mpg (6.7L/100km) on the highway for automatic models. Fuel economy for manual models are rated at 29mpg (8.1L/100km) in the city and 36mpg (6.5L/100km) on the highway.

Original: Small cars are hot commodities in the increasingly price and efficiency-sensitive U.S. market, and Toyota is gearing up to take advantage of the shift. The five-door Yaris hatchback is already on sale in several other markets around the world, including Canada, but to date only the 3-door hatch and four-door sedan have seen U.S. sales.

Toyota is bringing the slightly bigger Yaris hatch to the U.S. to help broaden appeal of the affordable and efficient (34mpg city, 40mpg highway) range. The company has confirmed that the five-door Yaris will go on sale next month with pricing expected to be revealed closer to launch. For the 2009 calendar year, Toyota is projecting 130,000 Yaris sales, with the five-door accounting for about a third, reports Automotive News.

The company's sales have been falling off last year's pace over the past several months, but it is in a unique position to leverage its overseas products to bring quick and affordable solutions to the U.S., unlike most of its American counterparts.

"As the pendulum swings towards smaller, higher-mileage vehicles, we're well-poised to offer the right products at the right time," said TMS President Jim Lentz.

June sales at Toyota Division were down just over 10% compared to the same month last year. May sales were also down, although the company's Corolla and Camry moved into the top three in sales during that month.

Tags: Hatchbacks, Industry

Posted in: Toyota, News


Comments (10 total)

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  1. By Stewie #1, Posted: 7/1/2008

    Wonder if this will step on Scion's toes. I am sure that it will be smaller than the Matrix.

  2. By chris #2, Posted: 7/1/2008

    yeah its a subcompact... which basically means you can fit 4 people fairly comfortably in a compact... and then you have a "sub-compact"... this.

    when i saw the article... i was in disbelief. im glad the article mentions it....... i dont understand WHY so many models are offered in canada that arent offered in the USA... if they're coming here... why not bring em there? the easiest international boarder for anything to cross... and companies restrict themselves like that.

  3. By NoNameDenton #3, Posted: 7/22/2008

    Jeez, the nose on this thing is ugly

  4. By amac #4, Posted: 7/22/2008

    Traditionally, Americans have never been fond of 5-door hatchbacks for some reason. Maybe that's changing...

  5. By NoNameDenton #5, Posted: 7/22/2008

    Explains why Ford is brining the 5 door Fiesta here with the sedan.

  6. By Ayax #6, Posted: 7/22/2008

    So you say that nose is ugly? I see it as having potential..
    Here where I live, the've stuck 4AGTE in em making 250hp, and when fixed up its a looker.. as looker as a nice compact might look obviously.

  7. By NoNameDenton #7, Posted: 7/22/2008

    I dunno, I personally just do not like it, same goes with the Aveo, I prefer the kinetic design on the Fiesta.

  8. By Ayax #8, Posted: 7/22/2008

    Granted the fiesta looks "meaner" than this.. I really do think that its targeting 2 diff tastes.. each car is on its own trend..

  9. By NoNameDenton #9, Posted: 7/23/2008

    That is why I said I personally, not everyone has to agree with me, which explains why I have seen many of the 3 door versions running around.

  10. By Timppa #10, Posted: 8/5/2008

    This car is awesome. Plenty of head room for a tall guy like me, good fuel economy etc etc. If it only had better leg space around the pedals - then it would be perfect.

    It's a winner here in Europe, and probably in the States too as soon as you guys have to pay 9 bucks a gallon like we do here. :)

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