Aston Martin voted UK's coolest brand yet again

Posted Thu Sep 13 2007 6:34 AM by Viknesh Vijayenthiran

Already arguably the coolest automotive brand on the planet, Aston Martin has won the coolest brand period for the second year in a row. The title was bestowed by CoolBrands, an initiative operated by the Superbrands organization that presents expert and consumer opinion on the UK’s strongest brands. A number of celebrities are on the judging panel, which included Radio One DJ Trevor Nelson, designer Ben de Lisi and Director of the Institute of Contemporary Arts, Ekow Eshun.

Less than US$1b is now looking like an incredibly good deal for one of the strongest automotive brands, and with sales on the up and the company entering new territories such as China, it seems like the lads from Gaydon are on a roll. At the Frankfurt IAA, Aston Martin showed off the new DBS, as well as special editions of the DB9 and V8 Vantage.

Fellow supercar makers Ferrari and Lamborghini languished behind in eleventh and seventeenth place, respectively, though it must be said the awards did seem skewed towards British brands.

Click ahead for the full list of top 20 brands in the UK.

1. Aston Martin

2. iPod

3. YouTube

4. Bang & Olufsen

5. Google

6. Playstation

7. Apple

8. Agent Provocateur

9. Nintendo

10. Virgin Atlantic

11. Ferrari

12. Ducati

13. eBay

14. Rolex

15. Tate Modern

16. Prada

17. Lamborghini

18. Green & Black’s

19. iTunes

20. Amazo

Reader Comments

Thu Sep 13 2007 7:45 AM
SuperSkyline89 says

YoutTube and Google cooler than Ferrari?!?!?!? Are you serious? Oh, look, an Enzo Ferrari just stopped in front of my window. Ah, who cares, I'm on YouTube!!! Freaks.

MotorAuthority